He gives some good examples about what it takes to get people to actually decide to share your product. The book goes on to talk about what makes something contagious. This idea is so interesting because it is the opposite of what one would normally think or assume in these digital times and given the wide and global reach of social media. Those are the times when ideas get passed from one person to another. They communicate with other people at work, with family, friends, etc. The idea here is that people spend most of their time offline. Surprisingly, only 7% is the number of people that actually end up communicating with word-of-mouth on social media. Jonah goes on to explain how 50% is wrong. Most people answering this question guessed 50% or upwards. People often share their thoughts, ideas and opinions with their friends and colleagues on social media. This question is very relevant because of the widespread prevalence of social media platforms like Facebook, Twitter, Instagram, etc. One of the pertinent things in the book is a statistical question - 'What percentage of people or what percentage of word of mouth marketing happens online?'Ĭlick here to learn how to get your book reviewed! We are all more likely to make the purchase based on the recommendation of our friend as we trust our friend more than a clever ad.īerger explains why social influence and word of mouth is more effective, persuasive, targeted and likely to convert. Would you purchase a high-end product like a car, television or mobile, solely based on its pricing or advertising? Or are you more likely to make your purchase on the recommendation of a good friend who personally vouches for the quality of the product?Įxactly. It gives clarity on why some products, ideas, services, videos, songs, etc become a rage and a talking point while others fail to make even a minimum flutter. Berger’s well researched book, Contagious, is a fantastic marketing book to this very purpose.

They spend millions of dollars on hit or miss marketing, to attain this goal. Sadly, most marketing campaigns falter and rarely manage to create the right kind of buzz around their products, services, causes and ideas. SHOP NOW Contagious Book SummaryĪn entrepreneur or marketing person always has this one thing that drives their every professional action – how to grab the attention of the consumer with regards to their product or service offering.īig budgets are allocated and spent on marketing just to grab customer eyeballs. This is a book about how to get your company word of mouth or even to go viral. Get people to remember your brand, tell their friends, and buy again and again.

Contagious book sparknotes